As is well known, this is a global problem that affects every sector of the market regardless of their geographical location. The effects of the crisis, obviously not only suffer but at the consumer level tamben suffered in all areas or departments of any company. But perhaps, the areas of marketing and sales are the ones that suffer most economies in resection. And I wonder … Why? First, they are often the first to suffer personal settings and economic resources. Second, because on it rests much of the enormous responsibility that means selling when things do not work.

In these circumstances there is no magic recipe or unique sales strategies. The answer lies in the ability of adaptation and creativity of each employer. Who can cope with the crisis? According to several experts, independent entrepreneurs and small businesses are best placed to cope with difficult periods, which can best exploit and survive in times of recession, even relaunching and strengthening the business for after the time of the austerities. This is possible thanks to the flexibility of adaptation of these entrepreneurs. Although the budget is not as high as large firms, flexibility, dynamism and adaptability to different situations provide a situation that is privileged to be difficult. If small businesses take full advantage of this situation and accept that the crisis can be an opportunity to generate other services, diversify and take supplements to help strengthen the core business companies will be most favored in the short, medium and long term.