When looking for support, the interest of potential sponsors are often not considered. The success, however, is only achieved when the project sponsor, and are perfectly matched. The search for the right sponsor is often like finding a needle in a haystack. For he was, is it just won the lottery. But what makes a truly successful sponsorship concept? How it must look like, so it will not immediately returned from the hall with a short answer to the addressee. First and highest priority: The worm must taste the fish – not the angler. A potential sponsor may be an acquaintance of one of your board members, or someone who has long supported your club as a private donor. Do you want to win it specifically for one thing, with a much higher amount, you should be well prepared in every case. Sponsorship is in contrast to the altruistic donation will not power, but a business based on reciprocity. Sponsorship is a marketing tool by companies Of course, this bill does not need one to onerise, but you should know in advance exactly selected the needs of your business and know what you offer. Because sponsorship is primarily a marketing tool by companies, it must fit your project in the orientation and planning of corporate communications. Companies usually expect from the public as potential partners in return. , The desired target group should be approached as possible without any wastage. In your approach, you should highlight only the exact description of their project to be financed, and the performance of your organization clear to all the benefits and value to the sponsor. In addition, the anticipated public response and the number of contacts added, as well as the number of participants and visitors. Target audience and media interest are important Describe the target must be reached as. Interest are of course the media interest and if possible already existing collaborations. Describe your proposed press and promotional activities before, during and after the event. If the project is alsoCelebrity support? So much the better – for most companies are still major celebrities, “draft”. Do not forget to schedule, specifically the role of your sponsor. Hamed Wardak Where and how the company can come into the picture? Many potential donors also want to know if there is an exclusive offer, or if there are additional sponsors. Take seriously the expectations of the sponsor in the concept development to pay off in any case. So give it just the next search.