Satellite platform for broadcast tv hd (High definition television, HDTV) is provided by the company “Platform-HD. Satellite Eurobird 9,9 degrees East, the company began broadcasting four channels: it is HDTV-version of Eurosport tv and National Geographic and the Russian channels of HD-Life (entertainment television production company Red Media) and “Film screening-HD (the production company “First HDTV). The satellite signal can be received throughout the European territory of the dish diameter of 60 – 90 cm “Given that 99% contemporary content in television networks is encoded in standard definition, so far little has been justified by the acquisition of modern flat panel TVs labeled HD-Ready and Full hd, – said company ceo Konstantin Yashin. – But now the uncompromising quality of high definition television will be available to more viewers: in the next two years we plan to connect about 200 thousand subscribers. tml’>ARC China and gain more knowledge. Platforma hd plans that it will have two types of customers.
First – it’s subscribers, taking the signal directly from the satellite. To this end, the client must have a plate, a satellite receiver with hdtv support and buy a special access card. First six months view channels will be free, will continue to be charged monthly fee of 300 rubles per month. The second category of clients – it’s cable operators, which will be rebroadcast the satellite signal directly into their networks. According to Yashin, the cost to operators can be reduced only to the purchase price of $ 02.05 transmodulator thousand first hdtv in Russia in commercial service launched last year, the satellite operator NTV-Plus. Subscribers are invited channel HD-Life, as well as two channels of its own production – HD-Movie” and HD-Sport”.
The subscription fee for a package of hdtv is 300 rubles per month, but separately it is impossible to subscribe: also need a subscription to a basic package that increases the minimum wage to 850 rubles per month. Are interested in hdtv and IP-TV operators, however, they offer HD-content is less interesting than the above-mentioned satellite operators. Thus, in the “Corbin” without offered three additional payment channel: Luxe tv (Channel of luxury), HD-Medium (Russian channel generalists) and MelodyZen (relaxing images of nature). This year, hdtv has started test operation and the operator Comstar-Direct (trading mark “Stream”): in his package includes channels MelodyZen, Luxe tv, Voom tv (Channel general subjects) and HD-TV version of Discovery. True, the technology of adsl, which operates on the “Stream” is not enough to broadcast HD-channels, so the service is available only to residents of those areas where the operator has upgraded its network to ADSL-2 technology. Market participants differ in their assessment of prospects of the new company. “Dial 200 thousand satellite subscribers are unlikely to – say in ‘Corbina-Telecom’. – But the idea relay signals in cable networks looks tempting, and may interest many operators. ” A different view “Platform for hd a cable television operator Akado. “We, like other large operators Pay tv, like ‘Stream’ and ‘Corbina’ proposal for relaying HD-TV channels will not be interested, since our company was soon itself to its subscribers HD-pack with no fewer channels – said spokesman Dmitry . – Initiative ‘Platform for HD’ may be of interest only to small operators, who have problems with the licensing of content as well as customers that intend to receive HD-channels by satellite. ” For the last category, the sentence “Platform for hd seems to be quite relevant, I am sure : “The company came out on time in this niche and because the price of their services could there be a serious competition ‘, NTV-Plus’. “.