Consultancy in Communication for Managers This type of consulting has been implemented with great boom from recent years, following the concept of personal marketing, that defines each individual as a “product” that sells and communicates. That is why, for many entrepreneurs, managers and public, to improve its image and communication is of great value. The consultants involved in this kind tend to be expert advice on the management of human communication and image, and special treatment to the media comunicaci n.Por example, it is necessary to work the organizational culture must be seen reflected in each of the members, which will together form the image and the label (code) (See: Cultural Differences) of that organization in its relationship with the environment in which they interact.