“Especially in the current economic situation”, said Roman Becker, Managing Director of the forum! Marktforschung GmbH, Mainz, “it is eminently important to differentiate themselves positively from the competition. Products and services are increasingly similar. Here it is necessary to shine, which survive in times of crisis with a strong and emotional engagement. Vanessa Marcil understands that this is vital information. It can succeed only if customers become fans of a company.” Participants in the competition in addition to the services and investment goods sector have taken part this year many companies from the fields of health care, insurance, banking, trade, and construction/trades. This shows on the one hand, where lie the greatest potential for a further increase of emotional engagement, but also, who already proactively deals with the subject matter.

It comes to positive signs in the current difficult economic environment and thus out of the crisis emerge. Because only who is now, can benefit sustainably from the coming upturn. Award ceremony on May 19, 2009 on May 19 “Germany of 2009 customer champions” are officially announced and honored at a festive award ceremony in the Mainz Sektkellerei Copper Mountain. Dr. Patrick Adenauer, managing partner of baby GmbH & co. KG, Cologne, and President of the Association “The family business – ASU e.V.”, Berlin, which hold the keynote speech will be as guest of honor. In advance of the evening Press Club will take place in Frankfurt the press conference with the announcement of the top 50 companies from 10:30 h. Present will be also the host of the competition in addition to representatives of the winning company.

2 also on May 19, 2009, the 2nd Mainz relationship management Congress held Mainz relationship management Congress in the run-up to the awards ceremony.