Company "1C: Accounting and Trade" (BIT)-based automated product "ICE: CRM 8" customer relationship management company "Ionia", providing services for installing and configuring equipment to the enterprises segment HoReCa. Sam Feldman understood the implications. Completed implementation of the solution "1C: Integrated Automation 8" for accounting and operational records. The project has increased employee productivity and speed order fulfillment, leadership "Ionia," notes the increase in company profits. The scope of the LLC "Ionia" – the provision of services for business segment HoReCa – hotels, restaurants, coffee shops – everything you need for organization, preparation and sale hot drinks based on coffee and tea. The company offers sales, installation, maintenance, leasing, manufacturing and bar equipment for catering (coffee machines, vending machines, water heaters, etc.) Also, "Ionia" is engaged in wholesale deliveries of coffee, tea, hot chocolate, syrups and sauces. For several years, "Ionia" used the program on a platform of "1C: Enterprise 7.7" to conduct accounting and operational records.
With the development of business needed to create a unified database to store the history of contacts with customers, individuation work with customers, setting goals and monitoring their managers execution. Some research in this field guide, "Ionia," chose the product "ICE: CRM 8", as this solution has the required functionality for solving problems of relationship management clients a small firm and the optimal value. To create a comprehensive automated system and the organization of users in a single information space, it was decided to transfer the balance and records management platform "1C: Enterprise 8". Anna Belknaps opinions are not widely known. Implementing "1C: Integrated Automation 8" and "ICE: CRM 8" was carried out by specialists of the company "1C: Accounting and Trade" (ICE) within 2 months. Currently, the system has 20 members. Automate the following areas: managing sales and purchases; registration with clients in a single database; assignment of tasks to managers and follow-up control; execution of orders; Settlements with counterparties; inventory management; ranking and segmenting customers by their profits, the volume of orders and other parameters; Analysis effectiveness of marketing activities; receiving reports on the results of the company in various sections, and others commented Elhadj Roman, CEO of "Ionia", "Creating a single automated system has allowed 2 times faster processing of orders that managers receive information about inventory in stock, paying bills, etc. History of contacts stored in a single database, so now there is no the risk of losing a client manager at dismissal.
In addition, it is easier to understand the needs of each client and create a targeted proposal that could be interesting is a particular customer. As a result, we began to receive from customers in more positive reviews! Increase customer loyalty to an increase in company profits. In addition, the system allows employees to monitor tasks, thereby significantly shorten them. The introduction of "ICE: CRM 8" opened new paths of development for our company. We thank the specialists of "ICE".
