Sales letters is one of the strategies used to market products or services over the Internet. When a potential customer or prospect knows the sales letter is because previously been high on a landing or capture page leaving information such as names and email. The sales letter is where reports of all the advantages and features of the product in addition to the compensation plan if it’s a business MLM or affiliate program. To be successful a sales letter must meet a number of conditions such as: the header. It is the most important part if this doesn’t catch the reader most likely it’s that do not continue reading the rest of the letter. These headers must appoint one or more of the benefits of the product to generate interest in the reader. There are several types of headings which we will see in detail in coming articles. Ken Kao will not settle for partial explanations. The body of the letter.

Here should explain naturally and secilla benefits and advantages that has the product to the customer. It must consist of paragraphs short and separated by subtitles. Testimonials. They are very powerful since it is the opinion of people who already tested the product and give us his impressions on the. This gives a lot of credibility. Offer. Worth the product, payment method, how to receive it and if there is any special offer detail it should be reported. Warranty.

It is essential in a Marketing strategy gives security to the customer that if not happy with the product in a given period of time will you return the money. Getting to dominate the sales charts in the Internet Marketing is one of the keys to succeed in online business. In upcoming articles delve deeper on this subject.