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ITB Leisure Trend Forum
Apr 23rd, 2014 by thesuper

On the 6 March 2013 in Hall 4.1 on the growth market of the ITB leisure: experts discuss latest trends on the ITB of the leisure market is the largest growth market in Europe and with value creation potential of 300 billion euros of one of the biggest factors of economy in Germany. Then, the leisure market is experiencing a radical change, which is supported by a change in the value of the customer. The scarcity of time and attention, comfort and holistic well-being dominate in the consumer world. To deepen this topic, Sylvia Dinter by the SD Group initiated together with Prof. Dr. Heike Bahre, Professor economics / tourism and event management at the bbw University of Berlin, the 3. ITB LEISURE TREND FORUM, which is held on the 6th of March 2013 from 14:00 to 16:00 on the main stage of Hall 4.1 of the ITB. In this expert forum to the growth market recognizable trends and developments in the current leisure industry are leisure with well-known guests from business and science discussed.

Where is the journey going? The ITB 2013 it will show! The economic situation in Europe affects the tourism industry of the continent very differently. But the ITB World travel trend report shows that the development is positive overall. So, the Europeans will undertake 2013 even more trips abroad. At the same time, Europe can enjoy more visits by extra-European travellers. More knowledge of the report: it attracts Europeans increasingly in distant lands. So the long-haul travel increased last year by about four percent.

In line with the trend in particular North and South America and the Asia Pacific region, are a plus two or even around eight per cent achieved. In contrast, trips in goals within Europe and the Mediterranean by only two percent rose. As a lifestyle product the most important part in the holiday, whether long-haul or trip to Europe, the feel-good factor is feel-good factor.

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