This causes confusion, ripples in the eyes and forces quickly turn away. Far for examples no need to go – a classic example of extensive aggressive visual field can be considered Novy Arbat. Huge "book-building" with a matrix of boxes, long zebra street junctions, as it were catch sight, on the other hand, did not catch your eyes for that – and this effect makes a person feel a sense of anxiety. There are so-called homogeneous effect – a large surface, devoid of details, such as asphalt street, evokes in man a sense of subconscious anxiety. Permanent connections between negative emotions properly affects the Muscovites.

According to sociologists, 72% of Muscovites would like to move to another district, and 35% of their area actively dislike. As Typically, they live in areas with a typical building. Square meter wins from the most unfavorable to the eye of objects is considered a house-book of the Moscow mayor's office on Novy Arbat in the Soviet period, the external aesthetics and all sorts of psychological subtleties of power did not think, because on the agenda was a problem far more serious: to provide workers with housing, and how – this is a secondary issue. So in Moscow one of the most adverse to the subject's eyes are, for example, house-book of the Moscow mayor's office on Novy Arbat, exhibition hall "forum" on the Red Presnya, as well as the hotel "Russia". However, in the sleeping areas of visual environment is worse than in the central part of town.